Salvador rodriguez reuters
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As part of our ongoing series of interviews with journalists, I recently sat down with Salvador Rodriguez to discuss his new beat at Reuters, his priorities, and what we can do as PR professionals to collaborate more effectively.
Enterprise tech and cloud computing are two of my new Reuters beats. The cloud computing side of my beat intrigues me the most, and I’m looking forward to covering AWS. Artificial intelligence and how businesses are using this technology in various ways is another subject that is on my mind.
I read every email that comes into my inbox, and nothing irritates me more than when a publicist doesn’t understand what I cover and sends me irrelevant information. It’s also aggravating when an email is obviously not personalized and is simply copied and pasted from one reporter to the next – that’s a good way to go unnoticed; however, if the pitch is important to my beat, I’d be willing to overlook the fact that the email isn’t personalized.
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You could follow in Salvador Rodriguez’s footsteps by attending Arizona State University’s Walter Cronkite School of Journalism, writing for publications such as the Los Angeles Times, the International Business Times, and Inc. Magazine, and then landing a job as a technology correspondent at Thomson Reuters.
“There’s a lot of scope for oversight and watchdog reporting” in the tech industry, according to Rodriguez, who spoke to a room full of high school journalists at the JEA/NSPA convention April 12-14 in San Francisco.
He urged student journalists to try their hand at business journalism. For one thing, he says, the niche has “more job opportunities.” Furthermore, the implementation of diversity is a social problem that must be addressed.
Andrew Leckey, president of ASU’s Donald W. Reynolds National Center for Business Journalism, said his former student was involved from the beginning of his freshman year. Rodriguez had nine internships during his college career, compared to two or three for many Cronkite journalism students.
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Sal Rodriguez, a CNBC tech columnist, is this week’s guest on Coffee with a Journalist. Sal sits down one-on-one with host Beck Bamberger to discuss his Texas childhood, his start in journalism at ASU, his big step from Los Angeles to San Francisco, and more.
‘Sal,’ I say.
Well, I mean, technology is unquestionably a fantastic field. I mean, I think it’d be awesome if we could have at least one reporter covering pretty much any subject, business, or organization that matters in this country and elsewhere. I believe that without watchdogs, businesses, organisations, and individuals become complacent or begin to do things that they should not, and that it is also beneficial to have someone keeping watch and ensuring that things are going as they should.
Sal: That’s right. I mean, it’s a big world, so you have to keep an eye on everything that matters, and there has to be transparency. So, in the subject areas, do you think it will result in a lot of clicks and therefore advertisements? We have good watchdogs, and it may be as insignificant as fantasy football. Like, I think I get enough details from there, and I appreciate it, but it would be great to have just as many eyes on stuff like the local city council or other matters.
Salvador Rodriguez contributed to this article.
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(Reuters) – SAN FRANCISCO (Reuters) – WeWork’s Flatiron Academy, a coding boot camp purchased by the $40 billion co-working startup last year, has gained Designation, a Chicago-based for-profit design education school, according to Reuters.
WeWork’s latest foray into education comes as the New York-based coworking company broadens its services beyond office space.
Flatiron Chief Executive Adam Enbar told Reuters that the decision to buy Designation was motivated by a rising demand for digital designers. The deal’s terms were not disclosed. “Within businesses, design is becoming a competitive advantage,” Enbar said. “We believe the trend will continue.” Designation, which has been bootstrapped since its inception in early 2014 and employs eight people, will continue to operate out of WeWork’s Chicago State Street site, offering classes both in person and online. For the near future, Designation would still maintain its own brand.
Flatiron School will announce how Designation’s resources will be made available to WeWork participants over time, according to Enbar.
Designation CEO Aaron Fazulak told Reuters, “We’re very excited to join the Flatiron team and the bigger, larger WeWork family.”
The acquisition of Classification comes at a time when coding boot camps are consolidating. Galvanize, based in Denver, recently acquired Hack Reactor in San Francisco. Flatiron School was acquired by WeWork last October in a mostly stock transaction worth more than $40 million at the time, according to a source familiar with the matter. The size of the transaction was not disclosed by WeWork or Flatiron.