LinkedIn is the most popular career-oriented social networking platform on the internet. Although the web is free to use, there are a number of features that can only be accessed by paying for LinkedIn Premium. It’s a LinkedIn account update that you can purchase for a fee. Premium is targeted mainly at job seekers, recruiters, and company owners seeking to grow their client base.
If you already have a LinkedIn account, you might have recently been asked to subscribe to LinkedIn Premium. They actively promote the service, whether by frequent e-mails or update prompts distributed around the web.
You’ll even get a lot of e-mails asking you who’s recently looked at your profile, but they won’t give you any names. This e-mail will take you to a premium subscription page where you can see who has looked you up.
Although there are a few features in LinkedIn Premium that might be worth the money, seeing who has viewed your profile isn’t one of them. The vast majority of those who viewed you are most likely first- or second-degree contacts, and the high initial asking price of $29.99 a month for a year might not be worth it.
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Visibility and the strength of your online presence are important in today’s job market. Developing company profiles on major job boards and business networking sites is one successful way for employers to spread the reach of their employer brand, and Indeed is the number one job search platform in the world, according to Similar Web.
Although we suggest activating your employer brand across all of the top profile sites (LinkedIn, Glassdoor, Comparably, and so on), Given Indeed’s popularity, your Indeed Company Page may be one of the first results when potential candidates search for jobs with your company. As a result, building a good Indeed Company Profile is critical for rising the brand’s exposure.
This is particularly true in light of the fact that candidates are seeking more information on potential employers than ever before, and they expect a completely open experience. According to Indeed study, 95% of job seekers believe that knowing about a company’s employer credibility is highly (62%) or somewhat (33%) essential in their decision-making process while considering a new career opportunity.
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*Unless you cancel, you will be paid for a subscription on a monthly or annual basis (at your discretion) after the promotional period ends. Find out more. After 90 days, InMail credits expire. For profile viewers who have opted to remain semi- or fully-anonymous through their privacy settings, first and last names can not be included in Who’s Viewed Your Profile. In order to avoid device misuse, some search and browsing limitations occur if an exceptionally large number of queries are performed in a short period of time.
If you cancel, you will be paid for a subscription on a monthly or annual basis (at your discretion) after the promotional period ends.
Find out more.
After 90 days, InMail credits expire. For profile viewers who have opted to remain semi- or fully-anonymous through their privacy settings, first and last names can not be included in Who’s Viewed Your Profile. In order to avoid device misuse, some search and browsing limitations occur if an exceptionally large number of queries are performed in a short period of time.
Patrick and Peter reveal their sneaking love for this commodity in the episode of Pricing Page Teardown. Or, more specifically, its pricing. Since LinkedIn is unconcerned with the fact that they are costly. In fact, the data shows that this is precisely what they need to do in order to increase their sales and maybe even attract new customers.
The fact is, LinkedIn recognizes the value they provide to each of these segments, as well as their ability to pay for it. We found that the willingness to pay almost exactly matched the current pricing when we polled 5,711 current, former, and prospective LinkedIn customers:
Almost, but not yet, right. In most segments, LinkedIn is nearing the top of the willingness to pay scale. They’re missing out on the lower end of the market, as well as potentially higher acquisitions in terms of numbers, in order to provide the best experience for those who really want the product. As Patrick puts it, “LinkedIn, whether they knew it or not, essentially looked at this form of data, looked at this market, and said, ‘We don’t want to waste our time on low-end people who will churn immediately; we’re going to go after the big dogs who are worth our time, worth the customer acquisition expense, and certainly go after the actual people who will pay us the real money.'”