GIFs have come a long way in terms of intent, production processes, and distribution since their inception in the 1980s. Their use in web banner advertising is one such creation. It’s a difficult time for marketers to stay afloat and make an impact with experimental media now that banners have become mandatory for companies, particularly those that deal primarily with online transactions. GIFs are the saviors in this case.
An animated GIF advertisement’s best feature is that it falls somewhere between a video and a picture, making it more open and less bulky than a video. Despite the fact that GIFs have a few disadvantages, we’ll show you how to resolve them, make an impression, and make the most of them in your day-to-day marketing campaign.
The fact that GIFs are moving pictures is what makes them so appealing and visually appealing. Furthermore, when compared to a static picture, they have the ability to display more content in less space. GIFs have the ability to convey a message more powerfully, whether it’s a carousel of summer dresses or a montage of must-see locations in Istanbul.
Banner advertising is still one of the easiest and most common ways to advertise brands and generate leads two decades after the first display ad was published on the Internet. This is supported by evidence. According to Statista, the banner advertising industry will be worth $71,553 million by 2024.
Increased spending on banner ads suggests that it is successful in turning consumers to customers, which gives companies the desired benefit. However, merely displaying banners on different websites does not guarantee that an advertising campaign will be successful.
In order to pique the attention of the target audience and entice them to respond to a call to action, banners must meet a number of requirements. The following are the most critical characteristics to think about when designing a successful banner:
Any banner must adhere to the guidelines outlined above. However, there is one form of banner ad in particular that is crucial to the success of an advertising campaign. The following are a few of the most commonly used terms:
You will serve advertisements to people who have visited your website using display advertising. This is a great way to get them back to your website, where they will potentially buy something or become a customer.
When we browse the internet, we’re all used to seeing display advertising, and as a marketer, I’m always on the lookout for great ads that grab my attention. Weather.com is one of my favorite sites to check out what our industry’s ad innovative rivals and favorite brands are serving up.
We’ve used photos of our app in our show ads in the past. I wanted to run a test with our team to add some personality and differentiate us from our rivals by highlighting what we’re renowned for: legendary customer service and support.
This means that when I import into After Effects, I can manipulate each layer separately without having to copy and paste each layer. So, if I wanted to add an animation to our logo, team photo, or Free Demo CTA, I could simply pick those layers in After Effects.
“Amazing service that delivered all promised and more, while still taking into account brand and media regulatory criteria and delivering a high-quality product ahead of schedule. Thank you so much!” Sue Birch | Toyota of Melton “We considered Smartketer to be a simple system to order from, and we would strongly encourage anyone in need of a high-quality banner to look no further than Smartketer. A-plus++” HKY Real Estate | Nigel Lange “Such a fantastic service with a quick turnaround time and a fantastic final product! It’s fantastic!” RingPartner | Taaron Gorbahn